JOPLIN, MO. For an industry desperate for fresh talent, what better way to attract drivers and technicians than to introduce recruits to trucking by showing off the best and brightest rigs—and the successful people who build and operate them?

That’s what the folks at FASTPORT, trucking’s military recruiting program, had in mind when they invited servicemen looking to transition into civilian careers for a day at the Shell Rotella SuperRigs show here.

Along with a session on transition planning, a demonstration of an engine teardown inspection, and a look at the dozens of trucks on display, soldiers from nearby military facilities got to hear from veterans who have gone on to successful careers in trucking.

Dave Harrison is J.B. Hunt Transport’s military program manager. The company is about half way to a goal of hiring 10,000 veterans by 2020. He’s a three-tour combat vet of the U.S. Army who, after his service, bought a share of a truck—and soon wondered if he’d made a huge mistake.

“But after about six months of actually learning my craft, I figured out that there was a viable future in this industry,” Harrison told the soldiers. He went on to join J.B. Hunt as an owner-operator.

Company founder J.B. Hunt was also a veteran, Harrison noted, and “he believed in the skill set the military provides.” Even before the push to hire more, veterans made up 18% of the company’s employees—compared to about 1% of the general population.

“We will go out the way to do just about anything for them,” Harrison said. “The concept that someone is willing to sacrifice their life for somebody they never met, so that their children or grandchildren might enjoy the freedom that hasn’t been known anywhere else in the history of the world, is an amazing thing and it should be honored.”

But then Harrison got “pragmatic,” explaining that businesses make decisions based on profit.

“Some businesses out there are hiring veterans because it’s cool, it’s what everybody’s doing,” he continued. “But Fortune 500 companies do a lot of research, and what we know is that veterans—once they enter the workforce and you keep them for over six months—those are going to be some of the best employees you’ve got. Universally. We’ve got a lot of data. It is good business.”

And it works because veterans understand logistics. After all, Harrison pointed out, the U.S. military literally moves and maintains “entire cities”—often “in places where they don’t want you.”

“It’s a pretty complicated process that guys in uniform do on a daily basis,” Harrison said. “And in the civilian world, logistics is what we do. It’s got a lot of moving parts: Moving something from A to B safely and in a professional manner, and to do that in a timely and efficient way. And there’s no better place to find the people to do that than in people coming out of the military.”

But Harrison cautioned the soldiers, who are accustomed to taking charge, to have “realistic expectations” when they enter the civilian workforce.

“You’re going to be frustrated in your first six months, because a lot of HR folks don’t know how to utilize those skill sets all the time. But a lot of it has to do with the service members themselves," Harrison said. "It’s a different world. Veterans see things they could fix easily, and they’re not allowed to.  It’s a tactical environment; you’ve got to wait for your opportunities. Be patient.”

Indeed, research shows that veterans “will separate themselves from the pack,” he continued. And in trucking, people who “stay focused” will thrive.

“There’s not one person who’s getting a college degree this year that’s going to have 30 different companies calling on them about work,” Harrison said. “A professional truck driver or a mechanic that’s good is going to get that on a regular basis. Trust me, if you’re a good truck driver or a mechanic, your career is set.”

To read the comments from other veterans who have enjoyed long careers in trucking, see the full report on FleetOwner.com.