Move over, OTTO, another hi-tech startup company has unveiled its self-driving truck technology to the public. Embark, which gained approval by the State of Nevada earlier this year to begin testing its truck on public roads, announced it has created a technology that allows trucks to drive from exit to exit on the freeway without any human input.

Embark’s truck uses a combination of radars, cameras and depth sensors known as LiDARs to perceive the world around it. The millions of data points from these sensors are processed using a form of Artificial Intelligence known as Deep Neural Nets (or DNNs) that allow the truck to learn from its own experience — much like humans learn from practice, Embark noted.

“Analyzing terabyte upon terabyte of real-world data, Embark’s DNNs have learned how to see through glare, fog and darkness on their own,” said Alex Rodrigues, CEO and co-founder of Embark. “We’ve programmed them with a set of rules to help safely navigate most situations, how to safely learn from the unexpected, and how to apply that experience to new situations going forward.”

Embark mentioned its truck is built specifically to handle long, simple stretches of freeway driving between cities, rather than all aspects of driving. At the city limit, Embark's computerized truck hands off to a human driver who navigates the city streets to the destination. A human driver will still touch every load, but with Embark they’re able to move more loads per day, handing off hundreds of miles of freeway driving to their robot partners.

“Spending weeks on the highway is tough on you,” said owner-operator Jeff Scorsur. “If I could still get the job done while driving in my own city and sleeping in my own bed – that would make my family very happy.”

According to Rodrigues, the idea for Embark came after blowing a tire on the interstate and waiting four hours for the tow truck to arrive.

“Every single 18-wheeler that drove past had a sign on the back 'Drivers Wanted'. It was so clear there was a shortage of drivers,” he said. “The numbers back that up. The American Transportation Research Institute estimates there is currently a shortage of 100,000 truck drivers in the industry, which is poised to only get worse as baby boomer drivers - the bulk of the industry’s workforce - retire over the next decade. Embark's goal is to increase productivity per driver and prevent the shortage from becoming a crisis.”

Rodrigues started Embark by recruiting talent from technology leaders including SpaceX, StanfordAI, and Audi's self-driving team. The team is backed by a multi-million dollar investment led by Maven Ventures. Maven’s previous investment in self-driving technology, Cruise Automation, sold to GM for $1 billion last year.