A U.S. Navy Reserves veteran, David Price joined the military in 2003 at age 38 largely because of the terrorist attacks of September 11.  
A Fort Worth, TX, resident, Price served for 14 years in the Navy Reserves, deploying to Kuwait for one year and Afghanistan for 15 months as a member of the Seabees, a construction battalion of the Navy that goes out in advance of other operations to build sites. He joined Schneider in 2012 and has been both an intermodal driver and training engineer in his five-year tenure with the motor carrier.


An ordained minister, Price told American Trucker that he “expected” to be affected emotionally as a Ride of Pride driver, especially when bringing the truck to military burial ceremonies.


But even he found himself overwhelmed when he first laid eyes on the 2017 Ride of Pride tractor he later renamed The American in honor of his late father’s race car earlier this year ahead of the Memorial Day holiday—the traditional “starting day” for a Ride of Pride truck’s tour of duty.


“I expected the emotion, but I broke down when I picked it up,” Price said, because of its detailed graphics displaying military memorials such as the Vietnam Memorial, World War II Memorial, Arlington Cemetery, and 13 other monuments.


Price and the truck then made their public debut at Rolling Thunder, a motorcycle-themed gathering in Washington, DC, in support of military veterans, prisoners of war, and those missing in action over the holiday weekend. “I knew this truck would heal people,” he emphasized. “It’s a rolling tribute of honor and remembrance. In my view, driving this truck is the pinnacle of my career.”


Price also stressed that driving this truck is very personal for him in many ways, first and foremost because both his grandfather and grandmother served in World War II. But the truck also offers him an opportunity to reflect more deeply upon those who made the ultimate sacrifice during their service in the military. “I remember that during my two tours, I wasn’t in my family’s Christmas card photograph,” he said. “That gave me a rare glimpse of what other military families go through when their loved ones don’t come home. It makes me ever more thankful for what I have.”


Price also works extra hard to keep the truck as clean as possible. Wherever he goes—truck stops, rest stops, freight docks, truck shows, and military ceremonies—he often finds himself mobbed by crowds of people, young and old, all eager to talk about the monuments  decorating its exterior.
“Recently, I had just finished cleaning the truck and polishing its chrome, when this red bus full of senior adults pulls up to the restaurant at the truck stop I’m parked at,” Price said.


“Here I am, dirty and sweaty, and they pour out of the bus straight to me. They could not get to the truck fast enough. I could see the pride shining in their eyes,” he noted.

“They didn’t care that I was so dirty; all they wanted to do was hug me. It never gets old for me.”