The "carrot and stick" message will be to offer suppliers access to the leading e-commerce retail platform as the lure—or else the products will not receive full promotional exposure as Amazon instead pushes its own branded, competing products.

For those consumer products companies, Amazon and its rapid growth prompt both dread and optimism. "You want to attach yourself to a winner, but there's also the fear that if we don't do something with Amazon, we don't even know what our future looks like,” Albrecht said. “And then there's the fear that some of the traditional venues they've bet on are going to be under financial distress. They're seeing it already, and it's expected to spread."

And as the flywheel picks up speed, Amazon drives even more density to its own network—more stops and more products per stop. As a result, over the next three to four years standard nationwide delivery times will shrink from two days to next day to same day, and that leads to "another round of brick and mortar shutdowns."

"Amazon is in the process of completely destroying the traditional brand values that we're used to," Albrecht continued. The bottom line: 20% more brick and mortar stores will close in next 5-8 years, on top of an already threatened traditional retail environment.

Online spending, as a result, will grow from 9% to 20% of retail—and "it's going to have a profound impact on freight distribution and patterns." For starters, the heavy-duty commercial fleet will be 8-10% smaller in next 10 years.

On-line grocery shopping will likewise generate "seismic changes" in the marketplace, growing from a $9 billion slice of a $700 billion pie to $70 billion by 2021, led by Amazon, Albrecht explained. Amazon has also qualified to be a vendor for the federal food stamp program, coinciding with the recent offer of Prime memberships at a monthly—rather than an annual—rate. This comes on top of the rising popularity (and investor interest) in home-delivered "food kits" from companies like Blue Apron and HelloFresh.

"All of a sudden, the large truckload shipments to some of these places are going to go away," Albrecht said. "There's a lot going on here in distribution. The whole world is going to turn upside down."